60-second interview
Quick-fire questions with the Commercial Flooring Company director.
Name: Steve Leonard
Age: 35
Company: The Commercial Flooring Company
Job Title: Director
How did you get into the flooring industry?
I started my career in 2006, right after finishing school, with the Headlam Group PLC. Over 13 years, I worked my way up from a warehouse operative to branch manager. In 2019, I decided to make a change, transitioning from the fast-paced sales environment to the contracting side of the industry as a Project Manager at The Commercial Flooring Company. I quickly discovered that the contracting world’s even faster pace suited me perfectly, as I thrive when staying busy and working under pressure. Now, as a director, I’ve stepped away from the operational side and back into sales — a role I thought I wouldn’t return to but have found myself really enjoying a new challenge.
What’s been the biggest change in the industry over the past 10 years?
The biggest challenge I’ve faced over the past five years has been the increasingly condensed construction programmes. With tight timelines and multiple trades working in the same spaces, coordinating everything has become more complex. It requires meticulous planning and organisation to ensure that projects are completed on schedule while managing the constant pressure of overlapping tasks.
Looking forwards, what do you think will be the biggest change in the next 10 years?
I think one of the biggest changes will be the shift towards more sustainable and innovative construction practices. As environmental concerns grow, we’re likely to see a significant push for greener materials, energy-efficient designs, and more sustainable building methods. Technology will also continue to evolve, with advancements in products and software continuing to transform how we approach construction projects.
What’s the worst job you’ve been on?
I wouldn’t say there’s a ‘worst’ job in mind, as I’ve worked on hundreds of projects, each with its own unique set of challenges. After each one, I reflect on my performance and look for ways I could have done things differently, even if the project stayed within budget and met deadlines. I believe this constant self-reflection and analysis is the most important factor in driving my professional growth.
And what’s the best?
Two projects that stand out are Arup and BT’s head offices, both in Birmingham City Centre. These projects were particularly memorable because of the complexity of installing multiple types of flooring with varying thicknesses, requiring careful attention to the interfaces to ensure a seamless, flush finish. The end result on both projects was truly stunning, making them some of the most rewarding experiences in my career.
Do you have a go-to product for certain jobs?
We frequently handle high-end office refurbishments involving raised access flooring, so our go-to products are Stopgap Fill and Prime and Stopgap 1200. Stopgap Fill and Prime has been a game changer for us as an alternative to overboarding with plywood. It’s much easier to transport across the site compared to bulky 8ft x 4ft plywood sheets, which often don’t fit in lifts and must be carried upstairs. Plus, it’s more cost-effective, making it a win-win solution all around.
What do you like best about the job?
I’d say it’s the variety that makes it exciting. We work on everything from multi-room projects with a single type of flooring to office refurbishments that involve various floor finishes, designs, curves, and more. It keeps us on our toes, always pushing to deliver a visually appealing finish for both our clients and the end users.
What is your least favourite thing about the job?
The flooring industry is often unfairly viewed as less skilled compared to other trades, which can be frustrating for those working in the field. Many people overlook the fact that flooring requires a deep understanding of materials, installation techniques, and precision craftsmanship. From subfloor preparation to the final finishing touches, it’s a highly technical and specialised trade that demands both expertise and experience. The precision involved in creating a flawless floor, whether it’s hardwood, vinyl, or carpet, is no small feat. There’s also the challenge of working with various substrates, ensuring long-lasting results, and keeping up with evolving trends and technologies in materials. Despite its complexity and skill requirements, the flooring industry often doesn’t get the recognition it deserves as a critical and intricate craft.
