F. Ball Focuses on Adhesives at The Flooring Show
F. Ball reinforced its reputation for the high performance and reliability of its iconic yellow bucket adhesives at a well-attended Flooring Show in September.
The adhesives theme centred around the company’s ‘Quality worth banging on about’ advertising campaign, highlighting the work that goes on behind the scenes to make sure that flooring professionals can rely on the performance and quality of the Styccobond adhesives range. This includes research and development to create the next generation of flooring adhesives, as well as testing compatibility to provide over 6,000 adhesive recommendations for floorcoverings produced by over 200 manufacturers in the company’s industry-leading Recommended Adhesives Guide (RAG®).
What has become a regular feature of the exhibition, a drinks reception at the F. Ball stand on the Monday afternoon of the show, was particularly popular this year. The ‘stick ‘n’ spin’ competition was also well-received with many people taking part and winning great prizes.
As were live demonstrations of its Styccobond adhesives and subfloor preparation products, including the latest addition to its range of smoothing compounds, Stopgap 1400, delivered by the company’s training department on the stand’s live demonstration area; being well received by delegates.
Commenting on the company’s exhibition, F. Ball sales director Karl Brannigan said: “At this year’s Flooring Show, we emphasised not only the quality and reliability of adhesives, but the expertise involved in ensuring that we constantly push the boundaries of flooring adhesives technology and they perform as intended, as well as the support we offer to help get the most out of them. We don’t always emphasise this enough, but it’s an important aspect of our offer and sets us apart from other manufacturers.
“Thanks to everyone who attended and visited our stand. As always, there was a great atmosphere when the flooring industry came together for the drinks reception.”
Representatives from the F. Ball marketing, sales and liaison teams were on hand throughout the exhibition to answer any questions that visitors had about F. Ball’s products and technical support, including free training courses delivered at the F. Ball Centre of Excellence in Staffordshire.
Contractors attending the show could also find out how to become a member of the Ball Rewards loyalty programme, which entitles them to claim cashback each time they purchase F. Ball products, as well as a range of exclusive benefits, such as the opportunity to enter regular competitions and earn extra cashback on promotional products.
