New Retail Representative
F Ball has appointed Luca Nicotra as southern England retail representative, expanding its team of dedicated retail representatives with the exclusive remit of supporting the retail flooring sector.
Luca will be the first point of call for information and advice on the company’s range of flooring adhesives and preparation products, as well as the procedures needed to ensure optimum results when using them.
He will also coordinate free training courses facilitated by the F. Ball Centre of Excellence, and raise awareness of the benefits of membership of Ball Rewards – the premium reward scheme for all flooring professionals – including cashback on all purchases of F. Ball products.
Luca brings over 10 years’ experience in retail and account management positions to the role, involving building relationships with customers to help increase brand awareness and support sales goals.
Luca is recently engaged to his partner of 10 years and enjoys travelling, meeting new people and discovering new cultures around the world. He also plays for a local football team and enjoys watching his favourite team, which is A.S. Roma.
Commenting on his appointment, Luca said: “I’m excited to be joining the market leader in flooring installation products and a close-knit team. I enjoy travelling as part of my work, and I’m looking forward to getting to getting to know our customers across the south of England.”
F. Ball’s team of dedicated retail representatives was created to help flooring retailers satisfy greater customer expectations when installing particular types of floorcoverings, such as Luxury Vinyl Tiles (LVTs). The retail trade reps can advise on F. Ball’s System LVT range, for example, which comprises products that when used correctly and in combination, guarantee a professional flooring finish when installing these floorcoverings.
Karl Brannigan, F. Ball and Co. Ltd.’s sales director, added: “Flooring retail is a key focus for us. As the quality and variety of floorcoverings offered by retailers increases, they are looking for the resources to help meet high customer expectations for installations, and our retail representatives support this.”
