Dersimo deal to boost F. Ball’s Dutch expansion

F. Ball has agreed a new distribution deal with Dutch distributor Dersimo to help its expansion into the Dutch flooring market.

As part of this new association, sales and marketing teams from Dersimo travelled from Maassluis in the Netherlands to tour F. Ball’s headquarters and state-of-the-art manufacturing facilities in Staffordshire, where the company’s range of high performance products are manufactured. There they received an intensive induction and product training session, with the opportunity to experience using a range of subfloor preparation products and adhesives for themselves, in F. Ball’s purpose-built training centre.

The development marks another step in the UK company’s growth within the Dutch market and as a key distributor for F. Ball, Dersimo sales and marketing teams will be supported by F. Ball technical representatives based in the Netherlands.

Jonathan Goold, Export Business Manager at F. Ball and Co. Ltd., said: “We are committed to servicing the Dutch flooring market, and developing our ties with Dersimo is an important step towards achieving our objectives. We look forward to strengthening this relationship in the future and providing the wider contract flooring market with first class installation products.”

Pictured: Jonathan Goold, F. Ball Export Business Manager (left) and Marc Dubbeldam, Managing Director of Dersimo (right)