The simplified packaging makes prominent use of both the product name and its primary application, with key features highlighted by distinctive icons. Product-specific colour schemes complement strong F. Ball branding and support product identification and differentiation.
QR codes on the packaging provide a link to the product technical data sheet in the chosen language, in addition to a video demonstrating application.
The first product to feature the new packaging design is F. Ball’s recently launched, fast-drying, fibre-reinforced smoothing compound that is formulated especially for use over underfloor heating systems, Stopgap 1600. The new designs will be phased in for other smoothing compounds over the coming months.
Commenting on the new look packaging, F. Ball sales director Darren Kenyon said: “The idea behind the refresh was to enhance and standardise the appearance of our smoothing compound packaging, while introducing icons and colourways to help users identify the features they require, ensuring they purchase the optimum product for the job. We’re very pleased with the result, and the initial response has been extremely positive.”