Welcome to this first-ever CFA News feature.
Many of you will already be familiar with the CFA, as our members account for a significant proportion of the turnover of the contract flooring sector. For 40 years contract flooring companies have found that CFA membership is important to them. The aim of the CFA has always been to promote the highest standards of professionalism, safety and training, in addition to providing business services, legal guidance and other management information to ensure the profitability and quality of work carried out by member businesses. CFA membership is all about helping businesses in our sector run more efficiently and more profitably.
Like everybody else, we have found that both our remit and our day-to-day activities have been quite different this year. Throughout the COVID-19 crisis the CFA has been working flat out to support its members by providing them with the information they need to navigate through the pandemic. We now run a resource on our website where COVID-related information and guidance for the contract flooring industry can be found. This includes information on Government support for the sector – such as how to make a claim for the various grants and loans. It also includes specific guidance on how businesses should remain on the right side of the law, with regard to regulations on our changed ways of working, such as social distancing and requirements for PPE.
The breadth of the work that the CFA carries out on behalf of members is a key pillar of our strength. Lobbying, member services, training, technical support, marketing, and promoting high quality work – these are some of the ways in which companies in the contract flooring sector benefit from being members of the CFA.
The CFA logo is a much valued property, since it conveys key messages to customers about the quality of members’ businesses and the work they carry out. It provides a link to an established and well-respected industry organisation. We hope to be able to show the reasons for the high esteem in which our logo is held through this column over the coming months.